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What are backlinks and what is their importance?
A backlink is any external link to our website that points to it.
These are part of the OffPage factors of SEO positioning .
For example, if I put here now a link to one of my articles in Coach2Coach or End2EndCoaching, this would be a backlink to one of my websites.
Importance: in addition to the necessary actions within our website to optimize our positioning possibilities, the relevance that Google assigns us also counts.
Among other things, this relevance is also given by the number of websites that point to our site and their own relevance. That is to say, if a website that you don’t even know points to my website, for Google it will have less relevance than if it points to my website, I don’t know, the website of El País, or La Sexta.
Backlinks Follow and No Follow
Follow backlinks are the normal links of a website that would not carry the no follow tag, and therefore, tell Google to follow the link and track it, giving authority and confidence to the website that links. Okay, but then what are no follow links?
Well, no follow backlinks are those other inbound links from an external domain that do not transfer authority, nor do they usually influence positioning, but they can add value and useful information to your visits.
This type of links would be labeled ” nofollow “, to tell Google not to crawl that website, and it would be established as follows:
What is anchor text or Keywords?
Then we have the famous “click here” that we find within a content: anchor text. They tend to have a similar format almost always, the most common being blue and underlined text, which is what indicates that a hyperlink, or link, “hides” behind it. So within the contents of a website that you visit, you will surely find the anchor text of many links and backlinks.
Are all the backlinks to our website good?
Importance: for it to “add points” to Google and positioning, the text has to be consistent in some way with the theme of the page or web it is pointing towards, that is, they are related and similar, therefore, better for SEO.
The authority of the page that links to our website is also relevant, because the more it has, the more linkjuice will transfer us (this is the authority that is transferred from one website to another with a link).
In addition, another benefit that we obtain will be to receive organic traffic to our site if it is an online project that has many monthly visits.
For example : if this website you are reading includes a backlink to a cement sales website, it will not count for Google as if it includes a backlink to a website of the same or similar theme related to WordPress and online marketing.
In the end, all these topics that we usually talk about end up in the same place and with the same purpose: the natural positioning of our website.
The importance of backlinks, optimization or our dissemination on social networks would be null if our objective was not to position ourselves as best as possible in search engines.
Let’s never lose sight of this.
Now I will reproduce my email (with some changes) of the real case that I mentioned at the beginning:
“Bani, thank you very much for the mention! If you allow me, I am going to propose some corrections related to SEO, and what you take with you:
Bani had put a link in a two-line text . In these two lines, however, there was no mention of any possible keyword in the URL it was pointing to. When you put links in a text, it is very important that that text is not long and includes an important keyword of the one to whom you link (be it you or another website). Example: when you mention CIVSEM: I would put a link to your home page in CIVSEM, and the other would put it only in the words Personal Development and Professional Orientation.
Bani had put a link to her own website in a three-line text . As in the previous one, there was no clear keyword within this text. The same with the links within your own blog: use a shorter text as a link that leads to the page within your website that is the main “reference” for that keyword.
Bani mentioned my website in the same way as the previous two, with the difference that she also added my URL in plain text to the link . And with mine, I would put these two keywords with a link to this page (I give you the URL).
What I have explained to you are the anchor texts or anchor texts .
How important are Anchor Text?
They are very important, bear this in mind that I have told you very much in your SEO strategy because a badly placed anchor text can no longer help you, but harm you in the eyes of positioning in Google.
It is also important that those backlinks (links on other websites that link to yours) do not always point to your Home page, but that there is variety.
I mean, imagine that now this girl from CIVSEM decides to write a post about you too. It would be good if, if you have a post or a page on your website, which specifically talks about one of your keywords, it uses that anchor text and a link to that page or post.
For example , instead of: ” If you want to improve or change your life, talk to Bani about Coaching to Begin ” with a link to your Home, you could mention in some way the ” Educational Coaching of Bani Embid “, putting the following link in the underlined http: // … .. (by the way, your URLs are completely “deoptimized” and the structure … you have no structure, the most fundamental thing so that Google can “identify” and understand you.
But as you can see, when it comes to working with backlinks, this is another factor that Google takes into account to place our website in the SERPs and that is quite relevant today to position our project online.
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